Over a Century of Dedication, Commitment and Integrity

Pero, The Beginnings

In the early 20th century, in the year 1908, Sicilian immigrant, Peter Pero, started a modest farm in a small town known as Brant, which is located in western New York. Peter would spend countless hours tending to his fields and harvesting the finest quality vegetables which he would bring home to his family. After his passing, his legacy endured and his wife Dea Pero continued the farming operation. 

< Peter working the land they love in Brant, New York.

The Early Days

Their two sons, Peter Pero II and Charlie Pero were determined to follow in their father’s footsteps. At the age of 10 years old their eldest son Peter Pero II, would bring the fresh vegetables by horse and buggy to the local markets to be sold. The community had grown an admiration for the produce of the family’s arduous labor and the 2nd generation had successfully carried on the tradition.

< Peter working the land they love in Brant, New York.

The Early Days

Their two sons, Peter Pero II and Charlie Pero were determined to follow in their father’s footsteps. At the age of 10 years old their eldest son Peter Pero II, would bring the fresh vegetables by horse and buggy to the local markets to be sold. The community had grown an admiration for the produce of the family’s arduous labor and the 2nd generation had successfully carried on the tradition.

Dea Pero and her son Peter next to their 1925 Ford Model A >

The 50’s and 60’s

The decades that followed had brought mechanical innovations that facilitated more efficient farming techniques. The family had emphasized the importance of having suitable equipment and being the front runners of innovation in the farming industry. The 1950’s and onwards, the 3rd generation, Peter Pero III, David Pero, and Leonard Pero had expanded the farming operation into the neighboring state of Pennsylvania and became one of the largest green bean growers in the country.

 

The 70’s and 80’s

 As the farm grew so did the family, and it wasn’t long before the fourth generation had become immersed in the family farming operation. Peter Pero III’s five children, Peter Pero IV, Frank Pero, Charles Pero, Angela Pero, and Christine Pero became involved in the family business at a young age. In the 1980’s, the oldest son Peter Pero IV had a vision to grow vegetables year round and expand their offerings. Through careful consideration and planning the Pero family had determined that the state of Florida offered an adequate growing season and sufficient growing conditions, allowing them to grow an assortment of vegetables year round.

< Peter working the land they love in Brant, New York.

The 70’s and 80’s

As the farm grew so did the family, and it wasn’t long before the fourth generation had become immersed in the family farming operation. Peter Pero III’s five children, Peter Pero IV, Frank Pero, Charles Pero, Angela Pero, and Christine Pero became involved in the family business at a young age. In the 1980’s, the oldest son Peter Pero IV had a vision to grow vegetables year round and expand their offerings. Through careful consideration and planning the Pero family had determined that the state of Florida offered an adequate growing season and sufficient growing conditions, allowing them to grow an assortment of vegetables year round.
In 1981, they relocated their headquarters to Delray Beach, FL. The family faced a variety of challenges and circumstances as a result of the relocation to the new growing region such as: a different climate, different soils, and different farming techniques. In 1986, Peter Pero IV and his siblings purchased the farm from their father and their uncles. This was the beginning of a new era, as the siblings worked together to overcome many different obstacles. They were able to successfully adapt to these changes and develop conventional and organic farming methods that have effectively changed the industry in the Southeastern Region of the United States.

Peter Pero IV, Peter “Papa” Pero III, Frank Pero, Charles Pero, Angela Pero, Chris Palmero (4th Generation)

2000’s A New Millennial of Innovation 

Over the years, the Pero Family has been on the forefront of innovation. They have expanded their offerings to include an assortment of organic vegetable options; as a result they have become one of the largest organic vegetable growers in the country. They have perfected their supply chain management by creating a sophisticated logistics network that includes farming equipment, tractors, fresh produce processing facilities, and their own fleet of trucks and refrigerated trailers; all of which are dedicated to delivering the freshest and highest quality produce to all of their customers. With their hard work and dedication the 4th generation continues to carry on the tradition of growing premium quality vegetables with an important understanding and implementation impeccable food safety standards and sustainable farming practices. Today, as the business grows, the 5th generation is becoming fully immersed in day to day business operations, following in their family’s footsteps.

< Pero Family Farm in Brant, New York 2018 – The tradition lives on

2000’s A New Millennial of Innovation 

Over the years, the Pero Family has been on the forefront of innovation. They have expanded their offerings to include an assortment of organic vegetable options; as a result they have become one of the largest organic vegetable growers in the country. They have perfected their supply chain management by creating a sophisticated logistics network that includes farming equipment, tractors, fresh produce processing facilities, and their own fleet of trucks and refrigerated trailers; all of which are dedicated to delivering the freshest and highest quality produce to all of their customers. With their hard work and dedication the 4th generation continues to carry on the tradition of growing premium quality vegetables with an important understanding and implementation impeccable food safety standards and sustainable farming practices. Today, as the business grows, the 5th generation is becoming fully immersed in day to day business operations, following in their family’s footsteps.

< Pero Family Farm in Brant, New York 2018 – The tradition lives on

Industry Recognition

Over a century later, the business is still family-owned and operated with the same passion to uphold the long-standing tradition of growing the finest quality vegetables. Pero Family Farms prides itself in becoming innovators in the produce industry, bringing fresh products to store shelves across the nation. Each day, the employees at Pero Family Farms strive to provide more convenient and creative ways for families to enjoy healthy and flavorful meals at home. As a result of the hard-work and commitment of the Pero family and their employees, Pero Family Farms was honored with the 2015 Grower Achievement Award from their industry peers – the most distinguished award to be received within in the industry. Upon accepting the award, Peter Pero IV – CEO, stated what has made the company so successful: “We are very honored as a family to receive this award. You can’t do it without family and great employees. The bottom line is that everyone contributes to the organization’s success.”

Pero Family Farms was honored with the 2015 Grower Achievement Award >

Pero Family Farms Today

Today at Pero Family Farms, we are a fully integrated farming operation, with departments that specialize in organic farming, logistics, global supply chain management, national sales operations, food processing operations, and strategic marketing functions. Pero Family Farms has expanded to include over 35,000 acres spanning across the East Coast of the United States from Florida to New York, with distribution and production facilities in several different states. We pride ourselves in maintaining a strong family heritage and tradition that has been dedicated to quality, innovation, and excellent customer service that has been feeding America’s families for over a century. Our family’s passion for farming remains unwavering, with a vision to continue the tradition for many generations to come, whilst maintaining the reverence and trust it has established with the American consumer.

< Pero’s modern fleet of over 60+ trucks delivers fresh vegetables to your local retailer everyday

Pero Family Farms Today

Today at Pero Family Farms, we are a fully integrated farming operation, with departments that specialize in organic farming, logistics, global supply chain management, national sales operations, food processing operations, and strategic marketing functions. Pero Family Farms has expanded to include over 35,000 acres spanning across the East Coast of the United States from Florida to New York, with distribution and production facilities in several different states. We pride ourselves in maintaining a strong family heritage and tradition that has been dedicated to quality, innovation, and excellent customer service that has been feeding America’s families for over a century. Our family’s passion for farming remains unwavering, with a vision to continue the tradition for many generations to come, whilst maintaining the reverence and trust it has established with the American consumer..

< Pero’s modern fleet of over 60+ trucks delivers fresh vegetables to your local retailer everyday

“There’s no stronger commitment to our success and customer satisfaction when your family’s name is on the products you love.”

Peter Pero IV, CEO